Fair trade and respectful coffee

Sourcing coffee directly to promote coffee growers and their work.

From farmer to cup

Direct sourcing is at the heart of our approach

Fair prices = valued coffee growers

The quality of the coffee is our main purchasing criterion, because we want to value the work of coffee growers. We pay them on average 75% more than the market price of coffee.

Fewer intermediaries, greater transparency

By reducing the supply chain to a minimum, the quality/price ratio is ideal, while enhancing the value of the coffee growers' work.

Full traceability

We work with Belco, an importer who works closely with local cooperatives and makes their work and commitments visible, so you know where your coffee comes from, how it was produced and what its history is.

Sourcing as seen by Javry

The fundamentals of fair-trade coffee

Sustainable agriculture

Our producers own their land and live most of the time on site. This increases their desire to respect their culture and make the most of it.

Fair compensation

We want to promote the work and know-how of coffee growers, while offering our customers an affordable price. Our coffees are therefore purchased at a price that enables coffee growers to make a living from their activity.

Total transparency

We visit our partner coffee growers at least once every 2 years. As a result, you know where your coffee comes from, how it was produced and what its history is.

What does an eco-responsible café look like?

Labels you can find with us

Coffee growers' cooperatives

Meet the men and women behind your delicious coffee breaks! Their projects are detailed on each of the coffees in our range.

The ‘Café Orgánico de Marcala S.A. de C.V.’ cooperative, where we offer one of the coffees from the Alegria project, showcasing the project's women coffee growers.

The Ethiopian cooperative Hambella Flavor, which produces our Wirisi, favours sustainable and eco-responsible growing and processing methods, and invests in education and financial support for its members.

The Coopagro cooperative (here with teams from Belco, our importer) is working in particular to reforest the Cajamarca region, which has been heavily deforested.

Dimtu Coffee produces forest coffees under the Guji name in Ethiopia. This method combats intensive monoculture, and provides the coffee trees with welcome shade from other species.

Our espresso blend comes from one of the farms linked to the Brazilian FAF Coffee project, which recently introduced the High Nature Value indicator to assess the degree of sustainability of each farm under 3 levels.

Our Malagua coffee is part of Cosecha Partners, a company founded by John Gohring and Pilar Martinez. It brings together more than 1,500 small-scale farmers and helps them develop regenerative farming methods and/or obtain Faire For Life certification.

For total traceability

About direct sourcing

Our coffees are all responsibly sourced, with the emphasis on a direct relationship between you and the coffee growers.

Working this way enables us to forge long-term relationships and build trust between coffee grower and roaster.

It’s the best way to guarantee excellent quality coffee over the long term, at a fair price, while at the same time recognizing the essential work of our producers on their farms.

We currently work directly with 12 farms (100% of our coffee range).

Cupping and quality control

100% specialty coffee

Whether it’s during coffee selection, import or roasting, we control every step to ensure the best possible quality for the coffees we offer.

The ultimate quality control is cupping, a team effort that validates the quality of freshly roasted coffees, as well as the roasting profiles of future coffees.

Only 5 stakeholders

Our supply chain

1. Productor

The coffee growers are at the heart of everything, cultivating their land and harvesting the coffee. We visit them at least once every 2 years.

2. Cooperative

Growers form cooperatives to finance and share the costly infrastructure needed to process coffee cherries.

3. Importer

We import the coffee via our partner source Belco. He works directly with the producers, guaranteeing them a fixed purchase price 75% higher than the stock market price.

4. Roaster

We roast our coffee by hand in Belgium every week. Each roast is unique to extract the best aromas from each coffee.

5. Consumer

You consume a quality product, you have access to transparent information on its production, and you contribute to a fairer society!

Let's get to know each other better

Discover more about Javry

Ecoresponsability

To be as eco-friendly as possible in all aspects of company life.

Artisanal roasting

We sublimate our coffee beans with a slow, artisanal, weekly roasting process.

Committed start-up

Javry has grown so much since it was founded in 2015, but your passion is intact.